We build your Japan business.
We provide the local marketing function you need to enter and grow in Japan, covering go-to-market strategy, localisation, content and lead generation.
Built for complex healthcare and life sciences organisations.
We work with international organisations across the healthcare and life sciences sector, particularly those entering, building or expanding their presence in Japan.
Biopharma and research
Pharmaceutical and biotech companies, emerging ventures, and academic or research institutions.
Development and manufacturing ecosystem
CROs, CDMOs, CMOs, and suppliers of raw materials or pharmaceutical intermediates.
Medical technology
Medical device and diagnostic companies, plus suppliers of healthcare products and supplies.
Healthtech and specialist services
Healthtech businesses across AI, RWD and RWE, alongside life sciences media, intelligence, advisory and investment firms.
Japan looks promising on paper — but difficult in practice.
Many international healthcare companies see the opportunity, but struggle to turn it into a coherent local presence, qualified demand and real market momentum.
Market understanding
Understanding the realities of the Japanese market beyond surface-level research.
Local presence
Building a credible market presence without a dedicated Japan marketing team.
True localisation
Moving beyond translation to localisation that supports real market fit.
Effective messaging
Developing messaging that fits the realities of the Japanese market and the way decisions are made.
Execution capability
Turning strategy into execution across content, channels and lead generation.
Qualified demand
Generating qualified opportunities in a market where relationships and trust matter.
Organisational alignment
Aligning headquarters, local stakeholders and external partners around a shared direction.
Integrated support
Avoiding fragmented outsourced support that lacks sector knowledge and ownership.
One joined-up approach to market entry and growth
We work with international healthcare companies as a joined-up partner — bringing together market understanding, localisation, go-to-market thinking and practical execution to help build real presence and momentum in Japan.
We begin with market reality
We start by understanding where you are, what the Japanese market is really asking for, and what needs to be in place before activity can be effective.
We connect strategy to execution
We turn strategic priorities into practical delivery across messaging, content, channels and demand generation.
We localise for market fit
We adapt messaging, content and market presentation so that they make sense in Japan, not only in translation.
We build progress in stages
We help you move from market readiness to traction and sustained execution in a way that fits your stage of growth.
We align people and activity
We help bring together headquarters, local stakeholders and external partners so that communication, priorities and execution stay aligned.
We can work as your local marketing function
Where needed, we can operate as an embedded function in Japan, providing continuity, coordination and practical execution without a full in-house team.
Services structured around your stage of growth in Japan
We work with international healthcare companies at different stages of their development in Japan — from early localisation needs to go-to-market planning and more embedded local execution, with three levels of engagement designed to match where you are in your development in Japan.
Our work is grounded not only in marketing execution, but also in a practical understanding of the wider healthcare ecosystem, including industry stakeholders, trusted relationships and the wider factors that shape long-term market credibility.
Localisation & Market Readiness
Build the basicsFor companies preparing to enter Japan, we help you put the basic building blocks in place. This includes adapting existing content for Japanese audiences and creating the core marketing materials you need to communicate clearly and credibly in market.
- Japanese localisation of existing content
- Banners and campaign materials
- Newsletters, brochures and presentations
- Websites and landing pages
Go-To-Market Support
Define the market approachFor companies that already have the basics in place and are beginning to operate in Japan, we help shape a clearer market approach. This includes defining who you need to reach, sharpening your messaging, planning the right channels and supporting early demand generation.
- Audience and segment definition
- Messaging and value proposition development
- Channel planning and content themes
- Events, white papers and account-based activity
Advisory & Embedded Marketing Function
Drive consistent growthFor companies that are already active in Japan, or moving beyond initial entry and looking for more consistent growth, we provide deeper strategic and practical involvement. This is suited to businesses that need sharper prioritisation, stronger coordination across teams and more continuous local marketing execution without building a full in-house function.
- Strategic review and prioritisation
- KPI development and process support
- Retainer-based execution support
- Embedded marketing lead support for Japan
Built on direct experience of building and growing healthcare businesses in Japan.
Our work is grounded in over 14 years of hands-on experience in B2B healthcare and life sciences marketing — helping international organisations build presence, generate demand and grow their business in Japan.
We combine market understanding, strategic thinking and practical execution in one place, shaped by real experience across headquarters, local teams and the wider healthcare ecosystem.
14+ years in healthcare marketing
Experience built across multinational organisations, with a strong track record in B2B healthcare and life sciences marketing in Japan.
Strategy and execution, joined up
We have direct experience of building Japan marketing capability from the ground up and putting strategy into practice — from market positioning and localisation to content, campaigns and lead generation.
Japan market expertise with global fluency
We understand how the Japanese market works and how to work effectively across headquarters, local stakeholders and international teams. That helps turn cross-border complexity into clearer decisions and smoother execution.
Sector knowledge beyond generic marketing
We understand not only marketing, but also the wider healthcare and life sciences ecosystem — including pharma, biotech, academia, data, intelligence, advisory, industry media and the relationships that connect them.
Start the conversation
Tell us where you are in your Japan journey and what kind of support you are exploring. Whether you are preparing to enter the market, building local presence or looking for more consistent growth, we would be glad to hear from you.
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Contact us by email
For launch, we are accepting enquiries directly by email. Please tell us where you are in your Japan journey and how we may be able to help.
info@mykoopon.com