B2B HEALTHCARE MARKETING COMMUNICATIONS FOR JAPAN
The marketing capability you need, when you need it.
For healthcare and life sciences companies.
From a single banner to marketing strategy.
WHO WE SERVE
For healthcare companies that need marketing
to move their business forward in Japan.
01
International healthcare companies preparing to enter Japan
02
International healthcare companies where the Country Manager or BD lead also covers marketing
03
International healthcare companies where global marketing also covers Japan
04
Healthcare companies with a marketer, but not enough bandwidth
05
Healthcare companies with an in-house marketing team that need external support for specific work
COMMON CHALLENGES
“We’re doing marketing. But we’re not seeing results.”
If any of these sound familiar, there may be something we can help with.
Marketing gets squeezed in around everything else
Day-to-day demands from BD, sales and customer work keep taking priority.
The message isn’t landing
The copy and creative aren’t wrong, but somehow they don’t quite feel right for healthcare and life sciences audiences.
Global and Japan aren’t joined up
Global intent, strategy and brand don’t always come through to customers in Japan.
Each activity stands alone
Emails, webinars and events don’t necessarily lead to the next customer action or sales follow-up.
Planning, production and execution aren’t connected
Briefing, coordination and review pile up, and brand and messaging become inconsistent across activities.
No one owns the whole picture
There’s no one bringing marketing activity and the people involved together around the business goal.
WHAT WE DO
Healthcare understanding. Global fluency.
Marketing connected to business goals.
SERVICES
The marketing capabilities you need,
the way you need them.
01
Not yet clear
Planning, Research & Strategy
Japan Market Entry & Go-to-Market Research
Target Account & Customer List Development
Marketing Plan Development
Campaign Planning
02
Need it in Japanese
Content & Localisation
Website, Email & Marketing Content
Japanese Localisation of English Materials
Copywriting & Transcreation
Press Releases
White Papers & Reports
03
No one to create it
Creative & Digital
Banners & Web Graphics
HTML Email Production
Landing Pages
Brochures & Flyers
Social Media Content & Video Production
04
Not enough bandwidth
Campaigns & Events
Campaign Planning, Production & Execution
Webinar Delivery & Promotion
Event Delivery & Promotion
Exhibition Support & Promotion
CONTACT