B2B HEALTHCARE MARKETING COMMUNICATIONS FOR JAPAN


The marketing capability you need, when you need it – for healthcare and life sciences companies.

From a single banner to marketing strategy.

WHO WE SERVE

For healthcare companies looking to move
their business forward through marketing.

Four business professionals in discussion in a bright meeting room

01

International healthcare companies looking to enter Japan

02

International healthcare companies where the Country Manager or Business Development team also handles marketing

03

International healthcare companies where marketers at global HQ also cover Japan

04

Healthcare companies with a marketer but not enough bandwidth

05

Healthcare companies with a marketing team that need external support for specific work

COMMON CHALLENGES


“We’re doing marketing. But we’re not seeing results.”

If any of these sound familiar, we may be able to help.


Marketing gets squeezed in around everything else

Day-to-day demands from BD, sales and customer-facing work keep taking priority.


The message isn’t landing

The copy and creative aren’t wrong, but don’t quite feel right for healthcare and life sciences audiences.


Global and Japan aren’t joined up

Global intent, strategy and brand don’t always come through to customers in Japan.


Each activity stands alone

Emails, webinars and events don’t always lead to customer action or sales follow-up.


Planning, production and execution aren’t connected

Briefing, coordination and review pile up, and branding and messaging become inconsistent.


No one is bringing it all together

There’s no one aligning marketing activity and people around the business goal.

WHAT WE DO

Healthcare knowledge. Global fluency.
Marketing aligned with business goals.

Diagram of My Koopon's strengths. Six capabilities — Healthcare, Global, Commercial, Content, Creative and Execution — converge on a central coupon-shaped mark, supported by two guiding principles: Customer First and Research-driven.
Diagram of My Koopon's strengths. Six capabilities — Healthcare, Global, Commercial, Content, Creative and Execution — converge on a central coupon-shaped mark, supported by two guiding principles: Customer First and Research-driven.

SERVICES

The marketing capabilities you need,
the way you need them.

01

Not sure where to start

Planning, Research & Strategy

Japan Market Entry & Go-to-Market Research
Target Account & Customer List Development
Marketing Plan Development
Campaign Planning

02

Need it in Japanese

Content & Localisation

Website, Email & Marketing Copy
Japanese Localisation of English Materials
Copywriting & Transcreation
Press Releases
White Papers & Reports

03

No one to create it

Creative & Digital

Banners & Web Graphics
HTML Email Production
Landing Pages
Brochures & Flyers
Social Media Content
Video Production

04

Not enough bandwidth

Campaigns & Events

Campaign Planning, Production & Execution
Webinar Delivery & Promotion
Event Delivery & Promotion
Exhibition Support & Promotion

CLIENTS & PARTNERS

Who we work with

Clients

Lloyd's List Intelligence

Exhibition & Sponsorship Opportunities

CPHI Japan
informa markets

CONTACT

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