WHO WE SERVE
For healthcare companies looking to move
their business forward through marketing.
From companies entering Japan to established organisations.
SECTORS
Healthcare and life sciences
✓
Pharma, biotech & drug discovery
✓
CROs, CDMOs, CMOs, raw materials & manufacturing support
✓
Medical devices, diagnostics & healthcare products
✓
Healthtech, AI & healthcare-related services
✓
Specialist services for healthcare & life sciences
COMMON SCENARIOS
Which of these is closest to your situation?
Here are five common scenarios across different business stages and marketing set-ups. We provide the marketing capabilities you need.
01
International healthcare companies preparing to enter Japan
“We want to start doing business in Japan, but we’re not sure where to begin.”
IN PRACTICE
• Where should we start?
• Can we use our English materials as they are?
• Who will drive marketing in Japan?
• How do we turn an exhibition into sales opportunities?
02
International healthcare companies whose country manager or BD lead also covers marketing
“Marketing matters too. But sales and BD already take up all our time.”
IN PRACTICE
• We don’t have enough time for marketing.
• We’re not sure what to prioritise.
• Sales and marketing aren’t joined up.
• We don’t yet have the budget for a dedicated marketer.
03
International healthcare companies where global marketing also covers Japan
“I cover Japan too, but from global HQ it’s hard to understand the local market.”
IN PRACTICE
• From global HQ, it’s hard to see the nuances of the Japanese market.
• Translation alone isn’t enough to reach customers in Japan.
• Global intent doesn’t always come through to the Japan sales team.
• There’s no marketer in Japan to turn the strategy into action.
04
Healthcare companies with a marketer but not enough bandwidth
“I know what needs to be done. I just don’t have time to do it all.”
IN PRACTICE
• Strategy, campaigns and production are too much for one person.
• I need a partner who understands the context without me having to explain everything.
• I only need extra capacity in specific areas for a limited period.
• I want to focus on planning and analysis while someone else handles production.
05
Healthcare companies with a marketing team that need external support for specific work
“Most of the time, we manage things in-house. But for this piece of work, we want someone experienced.”
IN PRACTICE
• The need is too short-term to justify hiring someone.
• We need experience or skills we don’t have in-house.
• We need extra marketing capacity during a busy period.
• We need someone who can think things through and do the hands-on work.