SERVICES
The marketing capabilities you need,
the way you need them.
For healthcare and life sciences companies, we start with your business goals and bring together the right mix of marketing capabilities.
SERVICE AREAS
From a single banner to
joined-up marketing projects.
Where needed, we also coordinate external suppliers and manage delivery, including designers, production partners, printers, event venues, photographers, and translation and interpreting providers.
01
Planning, Research & Strategy
• Marketing Plan Development
• Japan Market Entry & Go-to-Market Research
• Target Account & Customer List Development
• Campaign Planning
02
Content & Localisation
• Website, Email & Marketing Content
• Japanese Localisation of English Materials
• Copywriting & Transcreation
• Press Releases
• White Papers & Reports
03
Creative & Digital
• Banners & Web Graphics
• HTML Email Production
• Landing Pages
• Websites & Web Content
• Flyers & Posters
• Brochures & Company Profiles
• Social Media Content & Management Support
• Video Production
• Other Sales & Marketing Materials
04
Campaigns & Events
• Campaign Planning, Production & Execution
• Webinar Delivery & Audience Building
• Event Delivery & Audience Building
• Exhibition Support & Visitor Acquisition
EXAMPLE COMBINATIONS
Combine the right marketing capabilities
for what you need to achieve.
Here are five common ways they can work together.
01
From Japan market entry preparation to the first sales opportunities
FOR COMPANIES LIKE THIS
An international healthcare company considering entry into Japan. The product or service has potential, but there isn’t yet an established customer base or marketing capability in Japan.
WHAT WE PROVIDE
We don’t stop at producing materials or exhibiting. We design the whole flow: who to approach, what to say and how to turn that into sales opportunities.
EXAMPLE COMBINATION
+ Japan Market Entry & Go-to-Market Research
+ Target Account & Customer List Development
+ Japanese Localisation of English Materials
+ Japan-focused Landing Pages & Sales Materials
+ Exhibition Support & Pre-event Promotion
+ Post-event Follow-up
02
Add marketing capability when the Country Manager is already stretched by sales
FOR COMPANIES LIKE THIS
A company with a Japan entity where the Country Manager or BD lead also covers marketing. Sales and customer work already take most of the time, and hiring a dedicated marketer is not yet realistic.
WHAT WE PROVIDE
You don’t need to keep everything in-house. We work backwards from your business goals, define the marketing activity required, and handle production and execution. Even before a dedicated marketer is in place, we add only the marketing capability you need.
EXAMPLE COMBINATION
+ Marketing Plan Development
+ Priority Target Definition
+ Campaign Planning
+ Email Copy & HTML Email Production
+ Landing Pages & Banners
+ Webinar Delivery & Audience Building
03
Make global marketing work in Japan
FOR COMPANIES LIKE THIS
Global marketing is responsible for Japan. Campaigns and English-language content already exist, but direct translation alone doesn’t always connect with customers in Japan.
WHAT WE PROVIDE
We go beyond direct translation, adapting the global intent so it reaches customers in Japan and turning it into real marketing activity.
EXAMPLE COMBINATION
+ Understanding Global Strategy & English-language Assets
+ Messaging Adaptation for Japan
+ Localisation & Transcreation
+ Japanese Copywriting
+ Brochure, Landing Page & HTML Email Production
+ Coordination with the Japan Sales Team
04
Give a solo marketer the extra capacity needed for an exhibition or product launch
FOR COMPANIES LIKE THIS
There’s a marketer in place, but exhibitions and product launches can quickly become too much for one person, from planning and production to supplier coordination.
WHAT WE PROVIDE
We take on the parts you need, from planning and production to external supplier coordination and execution. We work as extra marketing capacity, not just another outsourced supplier, so the marketer can focus on higher-priority work.
EXAMPLE COMBINATION
+ Campaign Planning
+ Key Messaging & Copy Development
+ Email, Landing Page & Banner Production
+ Flyers & Brochures
+ Exhibition & Event Preparation
+ External Supplier Management
+ Post-campaign Follow-up
05
Add external marketing capability only for the project that needs it
FOR COMPANIES LIKE THIS
The in-house marketing team is established, but a product launch, white paper, webinar or exhibition creates a temporary increase in workload or a need for specialist skills.
WHAT WE PROVIDE
We add external marketing capability only where a project needs it, from strategy and planning through to hands-on execution.
EXAMPLE COMBINATION
+ Objective & Audience Definition
+ Content Structure & Copy Development
+ Localisation of English-language Assets
+ Creative Production
+ Landing Page & HTML Email Production
+ Campaign & Event Execution Support
CONTACT
You don’t need to have everything
worked out yet.
We’ll recommend the marketing capabilities that fit your business goals and situation.