SERVICES
The marketing capabilities you need,
the way you need them.
For healthcare and life sciences companies, we start with your business goals and bring together the marketing capabilities you need.
SERVICE AREAS
From a single banner to
joined-up marketing projects.
Where needed, we coordinate designers, production companies, printers, venues, photographers and translation and interpreting providers, and manage delivery.
01
Planning, Research & Strategy
Marketing Plan Development
We work back from your goals to define who to reach, what to say and in what order. We write it in English and Japanese, so HQ and the Japan team can work from the same plan.
Japan Market Entry & Go-to-Market Research
We map competitors, customers and potential partners using public information in Japanese, and help you decide who to approach first.
ALSO AVAILABLE
- Target Account & Customer List Development
02
Content & Localisation
Website, Email & Marketing Copy
For researchers and buyers alike. We keep the technical depth and adapt the language to each reader.
Japanese Localisation of English Materials
Not word for word, but language and layouts that work for customers in Japan. No need to arrange translation and design separately.
ALSO AVAILABLE
- Copywriting & Transcreation
- Press Releases
- White Papers & Reports
03
Creative & Digital
Banners & Web Graphics
We write the copy and create the design, so you can start without a draft. Just tell us what you want to announce.
HTML Email Production
Turn your global newsletter into one that reaches customers in Japan. We handle everything from copy to coding.
Landing Pages
Copy, design, build and forms. We make technical content easy to follow and create a clear path to enquiry.
Flyers & Posters
Sales materials your team can use in customer meetings. We start with what to say and in what order.
Brochures & Company Profiles
The more you want to include, the more it matters what you leave out. We make it easy to follow.
ALSO AVAILABLE
- Websites & Web Content
- Social Media Content & Management Support
- Video Production
- Other Sales & Marketing Materials
04
Campaigns & Events
Campaign Planning, Production & Execution
We plan and deliver emails, landing pages and materials as one campaign, not in isolation.
Webinar Delivery & Promotion
From promotion to follow-up. We don’t stop at the webinar itself; we connect it to the next sales conversation.
Event Delivery & Promotion
Venues, materials, suppliers and promotion. We work directly with your global team in English.
Exhibition Support & Promotion
Stand, materials, pre-show promotion and post-show follow-up. We turn business card exchanges into sales conversations.
EXAMPLE COMBINATIONS
Combine the right marketing capabilities
for what you need to achieve.
Here are five common ways they can work together.
01
From preparing to enter Japan to creating the first sales opportunities
FOR COMPANIES LIKE THIS
An international healthcare company considering entry into Japan. The product or service has potential, but there isn’t yet an established customer base or marketing capability in Japan.
WHAT WE PROVIDE
We don’t stop at producing materials or exhibiting. We design the whole process: who to approach, what to say and how to turn that into sales opportunities.
EXAMPLE COMBINATION
+ Japan Market Entry & Go-to-Market Research
+ Target Account & Customer List Development
+ Japanese Localisation of English Materials
+ Landing Pages
+ Exhibition Support & Promotion
02
Add marketing capability when the country manager is stretched by sales and BD
FOR COMPANIES LIKE THIS
A company with a local entity in Japan where the country manager or BD lead also covers marketing. Sales and customer-facing work take up most of their time, and hiring a dedicated marketer is not yet realistic.
WHAT WE PROVIDE
You don’t need to keep everything in-house. We work backwards from your business goals, define the marketing activity required, and handle production and execution. Before a dedicated marketer is in place, we add only the marketing capability you need.
EXAMPLE COMBINATION
+ Marketing Plan Development
+ Campaign Planning, Production & Execution
+ HTML Email Production
+ Landing Pages
+ Webinar Delivery & Promotion
03
Make global marketing work in Japan
FOR COMPANIES LIKE THIS
Global marketing also covers Japan. Campaigns and English content already exist, but direct translation alone doesn’t always work for customers in Japan.
WHAT WE PROVIDE
We go beyond direct translation, adapting global intent for customers in Japan and putting it into action.
EXAMPLE COMBINATION
+ Japanese Localisation of English Materials
+ Copywriting & Transcreation
+ Brochures & Company Profiles
+ Landing Pages
+ HTML Email Production
04
Give a solo marketer extra capacity for an exhibition or product launch
FOR COMPANIES LIKE THIS
There’s a marketer in place, but exhibitions and product launches can quickly become too much for one person, from planning and production to supplier coordination.
WHAT WE PROVIDE
We take on the parts you need, from planning and production to supplier coordination and execution. We add marketing capacity, rather than acting as just another supplier, so the marketer can focus on higher-priority work.
EXAMPLE COMBINATION
+ Campaign Planning, Production & Execution
+ Banners & Web Graphics
+ Flyers & Posters
+ Exhibition Support & Promotion
+ External Supplier Management
05
Add external marketing capability only where you need it
FOR COMPANIES LIKE THIS
There’s a marketing team, but product launches, white papers, webinars or exhibitions can temporarily increase workload or require specialist skills.
WHAT WE PROVIDE
We add external marketing capability only where you need it, from strategy and planning to hands-on execution.
EXAMPLE COMBINATION
+ White Papers & Reports
+ Japanese Localisation of English Materials
+ Landing Pages
+ HTML Email Production
+ Webinar Delivery & Promotion
CPHI Japan
Book your CPHI Japan stand and sponsorship through us.
We introduce companies to exhibition and sponsorship opportunities at CPHI Japan, organised by Informa Markets Japan. We can help you explore the options and arrange your booking. You can also speak to us about stand materials, pre-show promotion and post-show follow-up, all through a single point of contact.
CONTACT
You don’t need to have everything
worked out yet.
We’ll recommend the marketing capabilities that fit your business goals and situation.